Instilling the Desire for Consumption in Little Kids

Jacob and I noticed twice already that mall-bought jeans/pants for toddler girls, very occasionally given to Josie by relatives, are cut in a way as though to make them look like little women - tight around the butt and all (because she only ever owned 2 pairs of such). Do you think it's part of a general trend to make children want to grow up/feel like they are growing up/becoming like adults earlier in order to instill in their little hearts a desire to consume from the early on? I think it's fine for her to enjoy wearing several fancy clothing items that she owns, but it's a part of my general philosophy of child-rearing that the desire for shopping and consumption should be kept at minimum (without children feeling deprived, however, as "crash-dieting" doesn't work and makes no sense either). That's, in part, why it's so important to me that she goes to school where people share a similar philosophy of life, and where there's little or no peer pressure to own certain brands (and also why I refuse to allow a TV in my home). The Waldorf elementary school in town used to (and probably still) have a rule where children were not allowed to wear to school anything with brand names/pictures, unless the brand name could be covered by a hand (a very small-size brand labels only, in other words). There was some controversy around it - but now, while I think that pictures of the most innocent nature are OK (flowers! butterflies!), it's great that brand names are banished.